Michael Kors Anamorphic Time Square

Bottled up luxe.

We collaborated with UK-based studio Holition to create an anamorphic visual experience for the launch of Michael Kors’ new fragrances in the heart of New York City.

Our task was to craft a piece that captured the essence of both scents — sleek, elegant and unmistakably luxurious. The final film was built from the ground up and designed specifically for the iconic curved LED display at Times Square.

Working without any anamorphic templates or camera references, we developed and tested a custom approach tailored to the screen’s unique shape and viewing angles, using CAD files of the LED billboard to build an accurate spatial layout.

The result landed on the very first try — a seamless projection that brought the bottles to life in monumental scale.

Creating visual content for a fashion giant like Michael Kors, and seeing it play out in one of the most legendary spaces in the world, was a milestone moment for our team.