Samsung – NBDB 2024

A sky full of moving images

WeWe collaborated with Dandelion + Burdock on Samsung’s NBDB campaign to deliver a series of high-concept visuals brought to life above the heart of London. Shown on a massive LED screen suspended by cranes, the piece created the illusion of memories floating in the sky.

Our contribution focused on a fully CGI and motion graphics-driven sequence created for TV and social media, built using Houdini. The challenge was to match the intensity and speed of the brand’s new voice with visuals that felt fresh, fun and fast.

The content looped for hours in one of the busiest parts of the city, turning a public space into an open-air visual experience. With Houdini at the core of our pipeline, we combined technical precision with expressive design to support the narrative. Creating for this scale, in this setting, was a challenge we were proud to take on.